9 Key Digital Signage Stats To Convince Your Clients

We know the market for digital signage is moving fast, and the brands are taking it into part of their advertising strategy. But, are your clients realising the benefits? or are they hesitated about the investment and ROI ?

Use following 9 impressive stats, and you can help them understand why digital signage is such a lucrative investment for their projects.

1) The use of digital signage among retailers has surged by 40% year on year

The adoption is sure on the rise. It’s not only happens at retails, sectors including education, healthcare, transportation, public space as well as banking are all toying with various applications.

2) Sixty-three percent of people report that digital signage catches their attention

This figure is way higher then TV and printing ads. No wonder a fair amount of brands like Nike and MacDonald are keen on exploring the innovation of DS.

63%of people report that digital signage catches their attention

3) Digital signage captures an average 0f 400% views than static signage.

When strategically placed, digital signage can create maximum impact on a more targeted audience.

digital signage captures an average of 400% views than static signage

4) Digital signage video in general reaches 70 percent of the public

Video is transforming the in-store shopping experience. With it’s relevancy and impact to drives customer engagement.

5) Nearly a third of customers find digital menus influential for purchase of product

High quality pictures on an electronic board are far more persuasive than those printed on a paper menu. Digital menus are becoming more and more the norm for upsell in restaurants.

6) Of the 80% of people who saw digital signage in the last month, 70% made an unplanned purchase

Plan your content to inform customers at numerous points throughout their journey. It will result in increased sales at the point of decision.

7) Digital signage adds an upswing in overall sales volume by 31.8 percent

The most impressive and important figure that you should share with your clients or your boss.

8) Digital signage generates 32.8% growth in repeat buyers

9) Over 25% of organizations deem “multi-channel campaign management” to be one of their top priorities

For marketing campaign synergy, brands are utilize multiple screens including digital signage which now plays an important role at Online to Offline Commerce.

digital signage as part of multi-channel campaign

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